To say that the PR industry is a small world is an understatement. Weeks before beginning my internship in August, I was informed that our previous Chapter President, Sarah Hutchison, was someone I would be working along side for the duration of my time at 11*6 PR. After graduating in the Spring of 2014, Sarah was lucky enough to land a job at 11*6 PR as an Account Coordinator. I was relieved to know that on my first day I’d be walking into the office to a familiar face.
Throughout my time at 11*6 I was able to be fully submerged in the everyday tasks of a PR professional. I’ve become well acquainted with Cision and all of its abilities. From media list creation to finding editorial calendars for specific outlets, Cision has become one of my best friends. I wrote pitches that got picked up by notable news outlets and was constantly creating news angles that would suit specific queries. Clipping our client’s media coverage and new business research were other duties of mine. I had the opportunity to work on new business proposals as well as having the opportunity to help with weekly and monthly reports for their existing clients. Attending client events was always a rewarding time because these events have a sense of satisfaction that come along with them. To see all the work that you’ve put into one project come to life first hand is such an awesome feeling.
Being a part of 11*6 has taught me an endless amount of things. How to work under pressure, meet deadlines and maintain professionalism were just a few. I am thankful to have the opportunity to continue my time at 11*6 in the Spring semester.