During PRSSA’s National Conference, PRSA also hosts their International Conference (#PRSAICON) nearby. National Conference attendees have the opportunity to attend PRSA General Sessions. These sessions are some of the most influential and inspiring professional encouragement to young professionals. This year one of my favorite speakers was Good Morning America’s, Amy Robach.
Robach, a breast cancer survivor and highly recognized journalist, spoke about the importance of female empowerment and ethics. She has anchored some of the most talked about events such as the 2014 Winter Olympics in Sochi, Russia, and reported from London for the birth of Prince George. Some of the breaking news stories in the United States that Robach has covered include: Superstorm Sandy, reporting live from the Rockaways on the one-year anniversary and the Sandy Hook Elementary School shooting in Newtown, Connecticut.
Although Amy is not a publicist, she does what most public relations professionals do on a daily basis—storytelling. “Getting more women in leadership roles is about creating a culture of strength,” Robach says. Her movement of #GirlPower was sparked over a year ago when she was diagnosed with breast cancer. Amy did not give in to this fight. She has advocated for everything from women’s rights to supporting movements like the #ImEnough campaign by The Mrs. Band.
I loved hearing Amy’s passion and commitment in her speaking; to not just being a news anchor but how Amy as a mom, wife, businesswoman, and a survivor can and will achieve it all. Her inspiration was a great addition to the number of professionals that spoke at National Conference this year.
I had the opportunity to ask Amy a question: “Why are there so few women leaders?” She gave me the best advice ever - “Women shouldn’t need to apologize to ask for things.” Amy also added, “You’ll never regret your silences.”
This session was one of my many highlights of being at National Conference. I truly admired her as an influencer, mover and shaker, and the storyteller of our industry. Storytellers of PR shape and impact how we tell our stories, build relationships with the media, and represent ourselves. Amy’s words were a great way to end the weekend and leave everyone feeling inspired.